Since CRM was first introduced in 2000, it has not changed much in its form: database software. Yes, we need a database to store the contacts yet the incremental improvements we see are based on data; not relationships, interactions, nor sociality. It’s just a better horse.
As a US$45B industry, surveys are still highlighting poor user adoption, synthesizing information and ROV. CIO magazine reported that one-third of customer relationship management (CRM) projects have failed by their executives. Today, we’re attempting to explore what could be a “car”, not a better/stronger horse for the CRM. With your precious inputs, we can be one step closer rebuild
As our digital experience progress into Web 3.0, disruptions in business processes will happen in ways that we may not comprehend nor predict today. As enterprises' operations achieve higher automation and/or AI-enabled, their hierarchy and work flow may become more de-centralised and autonomous. With the rising recognition of intrapreneurs, organisations will be increasing their talent budget for functional-partners, eg HR, marketing, sales, etc.
Aglie methodologies may become common management principles, promoting higher engagement of external partner-professionals, beginning with front-facing roles like sales. The next iteration of the CRM platform should be based on client-centric and sales-enablement structures and processes, rather than a database-first design. Relations and leads management will be gamified and naturalised as human sociality flows.
This product design should be well received by the gen-Z workforce when they enter the job market as they’re the first wave adopters of metaverse and NFTs. They would actually ‘demand’ for such ownership over their network. Such platform will truly embrace the notion of “One’s network is one’s networth”
