The first known Customer Relationship Management (CRM) would probably be claimed by Siebel Systems in 1993. 30 years later, the CRM industry are dominated by enterprise resource planning (ERP) brands which provide deeply integrated enterprise software. CRM has become a mere module in the whole ERP structure.
Small business owners are not served
The global CRM market is $45B, in Southeast Asia it’s only $0.75B(1.6%), yet Southeast Asia’s population stands at 8%(755M) of world.
Worldbank found that SMEs represent about 90% of businesses and provided more than 50% of employment worldwide. Formal SMEs contribute up to 40% of national income (GDP) in emerging economies. (Not accounted: informal SMEs, gig workers). There’s an absence of CRM to serve this market.
Gig workers, self-employed professionals' networking are still unproductive
Clickfunnels: two-thirds of sellers’ time is spent on activities not related to selling
CSO Insights: 45 percent of sales reps need help with prioritizing accounts and tasks
CSO Insights: 32 percent of them admitted that their systems were less than 3/4 adopted
“Buyers_Jun_2017” : most B2B buyers are more than 70 percent of the way through the decision-making process before meeting a sales representative.
Nucleus Research: 65% of companies using a mobile CRM meet or exceed their sales quotas; Without mobile CRMs, only 22% exceed their sales quotas
InsideSales: Manual logging of activities (calls’ details, meeting minutes) that can take up to 8 minutes after every interaction
HubSpot: sellers see manual data entry as the No. 1 challenge to full CRM adoption
Sources:
-Docurated's State of Sales Productivity 2015
-www.appsruntheworld.com/top-10-crm-software-vendors-and-market-forecast/
-www.mordorintelligence.com/industry-reports/south-east-asia-crm-market
-www.worldometers.info/world-population/south-eastern-asia-population/
-www.worldbank.org/en/topic/smefinance
-blogs.salesforce.com/company/2015/01/state-sales-productivity-infographic-gp.html
